Social media coordination

At Talent.com, I helped launch the company’s TikTok and Instagram accounts and ran its LinkedIn page, including a LinkedIn Live and day-to-day audience engagement.

Role: Social Media Coordinator
Company: Talent.com (Montreal, QC)
Timeline: Jul 2022 – Aug 2023
Tools: LinkedIn, TikTok, Instagram, Figma, Canva, HubSpot, Power Automate

Posts, polls, and a LinkedIn Live

LinkedIn · Talent.com company page

I ran the LinkedIn page: company news, data from Talent.com’s own surveys, culture posts, and conversations with followers. When New York City’s salary transparency law took effect on November 1, 2022, we turned our survey findings into a post that day. A poll asking job seekers if they were searching drew 324 votes, and a LinkedIn Live that August gave our salary transparency report a second life as a live discussion with expert guests.

LinkedIn post from Talent.com about New York City’s salary transparency law, with survey stats (98% of candidates want to know the salary before applying) and a purple graphic reading “Job seekers have spoken on salary transparency.” It has 92 reactions, 2 comments, and 5 reposts. — A timely post on NYC’s salary transparency law: 92 reactions, 5 reposts

The LinkedIn Live “Shining a Light on Salary Transparency,” held Thursday, August 4, 2022, with three speakers on screen and 87 attendees listed, plus the Talent.com announcement post below it with 87 reactions, 11 comments, and 25 reposts. — The LinkedIn Live announcement: 87 reactions, 25 reposts

A LinkedIn poll from Talent.com asking “Are you currently searching for a new job opportunity?” 82% said yes and 17% said no, out of 324 votes. — A poll that pulled in 324 votes

LinkedIn post with photos of Talent.com employees at marathons in Medellín and Montreal, celebrating diversity and inclusion. It has 49 reactions, 1 comment, and 3 reposts. — A culture post featuring our team at two marathons

Follower counts in these screenshots are from October 2026, not from my time at Talent.com.

The tax breakdown that hit 254K views

TikTok · @talentdotcom

The account’s most successful video was my idea: “If you make $100,000/year in Ontario,” a breakdown of what you’d actually take home after taxes, set over my own footage of downtown Toronto. It was posted in February 2023 and has 254K views, 994 likes, 102 comments, and 193 saves. It pointed viewers to Talent.com’s tax calculator in the bio.

TikTok thumbnail of the pinned video “If you make $100,000/year in Ontario” over a view of the CN Tower, with 254K views

The TikTok’s details: posted February 1, 2023, caption “Find out how much your salary’s really worth with our Tax Calculator (link in bio),” with 994 likes, 102 comments, and 193 saves

The format became a series, with the same tax breakdown for New York, British Columbia, and Alberta. Other videos covered the highest-paying jobs in Canada, resume tips, and explainers on workplace terms.

Grid of Talent.com TikTok videos with view counts, including tax breakdowns for New York, British Columbia, and Alberta, “Highest paid Sales & Marketing jobs in Canada” at 56K views, and “Highest Paid IT Jobs in Canada” at 13.8K views — The TikTok grid

I also showed up on camera for some of the explainers.

Frame from a Talent.com TikTok: a person typing on a laptop at a desk, with the text “Need a career change, but you’re not sure where to start?”

Frame from a Talent.com TikTok: a person typing on a laptop, with the text “did you know?” and a Canadian and American flag, and a caption about the four-day work week

Building an Instagram feed from scratch

Instagram · @talentdotcom

I helped launch the Instagram account alongside TikTok. The post layouts came from the brand’s design templates, and I filled them in with my own copy in Figma, using Canva for other designs and HubSpot to schedule posts. The feed mixes career-advice carousels, top-10 job lists, quote graphics, and light question posts like “What made you smile today?” to start conversations. Story highlights sort the advice into interview tips, career advice, and tax and salary.

The Instagram profile

Follower and post counts are from October 2026, not from my time at Talent.com.

Getting posts out of other teams’ heads

Good social content often starts with someone else, like an event the events team just ran or a win the sales reps just had. I built forms, with Power Automate behind them, so the events team and sales reps could submit photos and post ideas directly, instead of sending them over scattered messages.

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